Websites that sell
Fast, mobile-first sites that show your best work, answer the questions customers really ask, and make the next step obvious.
Digital solutions for physical businesses
Hold your online presence to the same standard as your product.
Don't settle for run-of-the-mill web solutions; there is a better option. Websites, booking and quote funnels, Google profile and reviews, and search that works for Google and AI tools, built around how your business actually runs. Built by a small business owner, for small business owners. You own it, with no bloated monthly platform fees.
Get foundGoogle, Maps and AI search
Get enquiriesClear calls to action, easy forms
Get bookedQuote and booking flows that convert
Stay sharpOngoing care and updates
What I do
The whole journey, from search to sale.
Most local businesses don't need a flashy website. They need the right people to find them, trust them and get in touch easily. That's what I build.
Quote & booking funnels
Quote forms, class timetables, online booking and tap-to-call, set up so enquiries land in the right place and nothing slips through.
Google profile & reviews
Your Google Business Profile tidied and linked up, and your real reviews brought onto your site where they do the selling for you.
Local SEO & AI search
Structured business data, service areas, FAQs and AI-crawler access, so Google, ChatGPT and Gemini understand who you are and where you work.
Brand touch-ups
Logos redrawn as sharp, scalable files and a consistent look across your site, socials and signage.
Ongoing care
Hosting, updates, new photos and reviews, and keeping forms working, so your site keeps earning long after launch.
Built for:Builders & tradesGyms & fitness studiosSoft playsDance schools & groupsSalons & studiosLocal services
Why not just use Mindbody or SimplyBook?
Your own setup, not someone else's platform.
Off-the-shelf booking platforms are built to suit thousands of businesses at once. For a small local business that often means paying every month for features you don't use, while the things you do need don't quite fit.
Typical off-the-shelf platform
- Ongoing per-month subscription, often rising as you add staff, locations or features
- Their branding, their layout, their rules
- Generic booking pages that look like every other business on the platform
- Your customer journey shaped around the software
- Leave, and you often start again from scratch
Built with Sam Gregory
- A site and booking or enquiry setup you own
- Designed around how you actually run: your classes, your jobs, your area
- Your brand from first search to confirmed booking
- Set up for Google and AI search as part of the build
- Often lower running costs, with no bloated per-month platform fees
Big platforms suit some businesses, and I'll tell you honestly if that's you. For many small studios, trades and local venues, a setup built for them often costs less and works better.
Booking & Members System
Your own booking platform, built and running live.
For studios, gyms and class-based businesses: a booking and members system you own, as an alternative to platforms like Mindbody or SimplyBook. It's not a mock-up. It's the system I built to replace SimplyBook at my own studio, and it runs Electrohiit's bookings today.
For your customers
- Live class timetable with spaces left, bookable in a few taps
- Booking window (Electrohiit: up to 7 days ahead)
- Cancellation rules (Electrohiit: free until 12 hours before; late cancels don't restore credits)
- 1:1 personal training booking, with studio, member and mobile options
- Monthly memberships, session packs and drop-ins
- Member accounts with email code sign-in, no passwords to forget
- Events pages for special sessions and socials
- Promo and coupon codes
For you: the back office
- Staff sign-in by one-time email code
- Diary of today and upcoming sessions, with attendees and payment status
- Schedule builder: class type, venue, date and time, instructor and capacity
- Check-in at the door
- Members, memberships, products and pricing managed in one place
- Instructors, events, coupons, referrals and reviews
- Multiple venues on one timetable
- Analytics dashboard
Add-on
Stripe payments
Take payment online when people book, through Stripe Checkout.
- Online card payments for drop-ins, packs and PT
- Memberships as monthly subscriptions
- Deposits, where they suit your business
- Money paid straight out to your own Stripe account
- Stripe's standard fees apply and go to Stripe. I don't take a cut of your payments.
Electrohiit's system already handles one-off payments and monthly subscriptions through Stripe Checkout. Deposits are set up per business, if you need them.
Every setup is scoped to how your business runs, so features are agreed with you rather than bolted on.
How it works
Simple, clear, and quick.
No jargon and no endless meetings. You keep running your business while I do the building.
Chat
A short call about your business, your customers and where enquiries come from today.
Plan
I map the journey from first search to booked job, and agree a clear scope and price with you.
Build
You get a live preview link early, so you can see it on your phone and tweak it before launch.
Launch & care
We go live on your domain, connect Google and your forms, and I stay on hand for updates.
Case studies
Real businesses, real builds.
Three projects close to home: a Kent building firm, my own fitness studio, and a family-run embroidery shop.
JTC Construction
A Kent building firm based around Greenhithe and Dartford, with great work and great reviews that deserved a proper home online. The brief: make it easy for the right customers to find them, trust them and ask for a quote.
- Logo redrawn as a crisp vector from a tiny social-media image
- One-page site plus a projects page telling each job's story
- Real Google reviews (5.0 from 19) brought onto the site
- Coverage map and town list for the areas they work in
- Domestic and commercial services, including shop and warehouse fit-outs
- Local SEO and AI-search setup, plus tap-to-call on mobile
Electrohiit
Electrohiit is my own small-group fitness and personal training studio at 17 The Row, New Ash Green. It's a real business where I see first-hand what helps people book, because every booking and every empty slot shows up in my own diary.
- My own booking and members system, built to replace SimplyBook
- Live class timetable you can book from in a couple of taps
- Booking up to 7 days ahead, with free cancellation up to 12 hours before
- Separate routes for group sessions, 1:1 personal training, memberships, events and corporate
- Member accounts with email code sign-in, and a staff back office for the schedule, check-in, members and pricing
- Stripe Checkout for one-off payments and monthly membership subscriptions
- Bold dark brand with an electric logo, carried across the site and socials
My Little Thread Co.
A Kent embroidery and crochet brand selling personalised clothing, baby knits, custom towels and Moses baskets, currently taking orders by Instagram DM. The brief: an online shop that handles personalisation properly and is ready for card payments.
- Online shop with category filters and product pages
- Personalisation on each product: name or text, thread colour, size and colour
- Working basket that remembers your items
- Stripe-ready checkout (demo for now, payments connect next)
- Custom order request form for logos, salon towels and one-offs
- Products kept in one file, ready to move to real stock or a back end
Business back office & client portal
Build only the pieces you need.
Everything I make is a set of building blocks that fit together. Start with one and add the rest as you grow. Here's what's live, what's in progress, and what's built to order.
01Ready now · e.g. JTC
Landing page & sales funnel
Enquiry and quote capture, tap-to-call and follow-up, so leads don't go cold.
02Live at Electrohiit
Booking system
Timetable, bookings, memberships and payments. See the booking system →
03In progress · My Little Thread Co.
Online shop
Products, personalisation, basket and Stripe checkout. See the example →
04Built to order
Back office
Staff and rotas, check-ins, photo and job uploads, customer records and an enquiries pipeline from new lead to won job.
05Built to order
Client portal
Your clients log in to follow their job: progress photos, documents and quotes, and messages in one place. For example, a builder posting daily progress photos for the homeowner.
Funnel→Booking or shop→Back office→Client portal
Back office and client portal are designed and built for each business. They aren't an off-the-shelf product running elsewhere yet.
Why me
Built by a small business owner, for small business owners.
I run my own studio and have spent years on the business and operations side. I know what a missed call, a quiet week or a no-show really costs. Your work is built to a standard, and your online presence should be too: digital that complements the physical business, not a template that lets it down.
"Let your online presence be held to the same standards as your physical product."
Business first, design second
Every page starts with one question: what should this customer do next, and how do we make that easy?
One person, start to finish
You deal with me directly, from first chat to launch and beyond. No account managers, no hand-offs.
Built for how people search now
Set up for Google, Maps and AI assistants, not just a pretty homepage.
Local and on hand
Based in Kent and easy to reach when you need a change, a new photo up or a question answered.
Pricing approach
Fair, clear, scoped to you.
No one-size-fits-all price list. After a short chat you get a clear, fixed quote before any work starts, with no surprises.
Launch
A sharp, mobile-first site to get you found and get the phone ringing.
Packages fromGet in touch
- Design and build
- Enquiry form and tap-to-call
- Google profile linked
- Search basics set up
Grow
The full system, built to turn searches into enquiries and booked jobs.
Packages fromGet in touch
- Everything in Launch
- Quote or enquiry funnel
- Reviews brought onto your site
- Local SEO and AI-search setup
- Projects or case-study pages
Book & Pay
Your own booking and members system, as an alternative to monthly booking platforms.
Packages fromGet in touch
- Everything in Grow
- Timetable, online booking and cancellation rules
- Member accounts, memberships and packs
- 1:1 and events booking
- Staff back office and check-in
Run
A back office and client portal built around how your business works.
Built to orderGet in touch
- Staff, rotas and check-ins
- Job and photo uploads
- Customer records and enquiries pipeline
- Client logins with progress, documents and messages
Care
Keep it fresh, fast and working, without lifting a finger.
Packages fromGet in touch
- Hosting and upkeep
- Photo, text and review updates
- Forms and bookings checked
- Quick help when you need it
Add-ons
Stripe paymentsCard payments, deposits and monthly subscriptions paid into your own Stripe account. Stripe's standard fees go to Stripe, with no cut taken by me.
Brand touch-upsLogo redraws and a consistent look across site, socials and signage.
Get in touch
FAQ
Good questions.
Do you only build websites?
No. The website is one piece. I look at how customers find you, how they get in touch and what happens next, then build the website, enquiry or booking flow, Google profile and reviews setup to match.
How much does it cost?
Every business is different, so there are no fixed prices. Packages are scoped after a short chat. Get in touch and you'll get a clear price before any work starts.
Why not just use Mindbody or SimplyBook?
They're capable platforms, but they're built for everyone. For many small businesses that often means monthly fees for features you never use and booking pages that don't fit how you work. I build a site and booking or enquiry setup you own, around how you actually run, often with lower running costs. If a big platform genuinely suits you better, I'll say so.
Can you take payments online?
Yes, as a Stripe add-on. Payments go straight to your own Stripe account. Stripe's standard fees apply and are paid to Stripe, and I don't take a cut of your takings.
Is the booking system real or a template?
It's real. I built it for my own studio, Electrohiit, to replace SimplyBook, and it runs the timetable, PT bookings, memberships, member accounts and staff back office there today.
Can you build a back office or client portal?
Yes, built to order. A back office can cover staff and rotas, check-ins, job and photo uploads, customer records and an enquiries pipeline. A client portal lets your customers log in to see progress photos, documents, quotes and messages. These are designed for each business rather than an off-the-shelf product.
I already have a domain or a website. Can you work with that?
Yes. I can point your existing domain at a new site, or improve what you already have if it's worth keeping.
What is AI-search readiness?
More people now ask tools like ChatGPT, Gemini and Google's AI answers for local recommendations. I structure your site and business details so those tools can read and understand them, alongside normal Google search.
Will I be able to see it before it goes live?
Yes. You get a private preview link early on, so you can check it on your phone and ask for changes before launch.
Which areas do you work in?
I'm based in Kent and work with businesses across Kent and the South East, and remotely further afield.
Get in touch
Let's get you more bookings.
Tell me a little about your business and what you'd like more of. I'll come back to you with ideas and a clear next step, with no hard sell.
[EMAIL]Kent & the South East